Dudes, let’s get personal for a minute. Protecting your most valuable bodily assets from the potentially harmful side effects of electromagnetic radiation is becoming more and more difficult in this digital day and age. In order to stay connected to your work, your dates, or your family, you’re constantly carrying around a cellphone in your pants pocket or balancing a laptop on your knee. But with recent studies suggesting a more concrete link between the radiation emitted by these devices and reduced fertility, it seems that the technology that should make you a more desirable mate is also stabbing you in the back. That’s why you need Wireless Armour, the underwear “that aims to protect male fertility against 99.9 percent of harmful electromagnetic radiation emitted by Wi-Fi devices including smartphones and laptops.”