Kim had just announced that she and Kanye were expecting a second child, a boy conceived through In Vitro Fertilization. Kim reportedly had only male embryos implanted; as you may have heard, she and Kanye already have a girl. Now they’re having a boy. (Update: Kardashian has since denied those reports, though she has confirmed she’s expecting a boy.)Steinberg founded The Fertility Institute in 1986. The technology rumored to be utilized by the Kardashian-Wests isn’t brand new, he pointed out — sex-selection is about 20 years old, IVF near 35 — but “people call us up, and they can’t believe it’s available.” After the Kim and Kanye news came out, the center was “blitzed” by calls, Steinberg said.