Gita Amar – Publicist
As a senior consulting public relations specialist, Gita Amar has strategized, executed and managed TV and radio campaigns for Sony, Paramount, DreamWorks, Disney and a potpourri of corporate clients. She is also known for devising and supervising entertainment campaigns for corporate clients seeking exposure to entertainment media and national “free media.” She has secured broadcast coverage on all top tier entertainment and news shows for clients (Today Show to Access Hollywood to NPR’s All Things Considered). She has strategized with studio executives on all projects. Her journalism background has made her an adept at field producing, B-rolls, VNRs, remote broadcasts and events including premieres.
Recent projects include Fox Home Entertainment’s “Avatar” DVD Launch and Earth Day events, Microsoft/Viacom’s “Beatles, The Rock Band Jam”(Domestic and international publicity), Sony’s Blu-Ray Awareness Campaigns, Sony’s, DVD launch of its first Hollywood/Bollywood co-production”Saawariya” in U.S. Markets, Amazon Kindle’s launch to entertainment and business press, ESPN and MLB’s launches to national and sports press, and over 50 projects for DreamWorks ranging from DVD launches to event premieres to directing satellite media tours to junket.
Gita’s corporate client roster includes: Toyota, Mercedes Benz North America, Red Rock Hotel – Las Vegas, the Los Angeles County Museum of Art – King , Got Milk Campaign, Netflix launches, People Magazine and InStyle Magazine and Guinness Beer Launches. Gita served as a senior consulting producer president to global PR giant Fleishman-Hillard in New York and still conducts projects for them in Los Angeles. She also held the position of vice president of Golin-Harris media division, Crossmedia in Los Angeles supervising corporate and entertainment broadcast campaigns.
Prior to her west coast move, Gita served as an Executive Producer at Fox’s News Digital Media and as a producer at Fox News Channel. She helped to bridge the divide between television and the internet at three Fox websites: Foxnews.com, Foxsports.com, and Fox.com, supervising the research and development of affiliate websites and newscasts. At Fox News Channel, as a politics producer, she coordinated coverage of Election 2000 and special event coverage by producing package feeds and interviews for debates, primaries, and conventions for over one hundred Fox affiliates.
Gita holds a master’s degree from the S.I. Newhouse School of Communications, a law degree from Syracuse University College of Law, and a bachelor’s degree from UCLA .